![]() ![]() That’s an incredibly steep curve and now that Snapchat is breaking into more mainstream audiences, I predict it to approach 30% by next year. Between 20, Snapchat went from 17% to 23%. By 2016 21% of the country claimed Twitter usage. In the 2013 Infinite Dial study, 15% of Americans said they used Twitter. The narrative that Twitter’s growth has stalled has been an albatross on its stock price for some time now, and the struggle is real. Snapchat grew as much in one year as Twitter has in 4 years combined Now, Twitter isn’t even in the same paragraph, replaced in the top tier by Instagram (also owned by Facebook), and Snapchat.ģ. For a looooong time we’ve put Facebook and Twitter in the same sentence. Snapchat has more users than Twitter or Pinterest or Linkedin In the past 12 months, awareness of Snapchat among Americans 12 and older grew from 60% to 71%. ![]() Given that it’s been around for a lot shorter time, it’s amazing that more Americans are familiar with Snapchat than with Pinterest or Linkedin (not to mention Tumblr, Vine, et al). Snapchat is better known than Pinterest or Linkedin Here’s why that’s so: the 5 Snapchat statistics from Edison’s Infinite Dial that prove the power of Snapchat. Snapchat is the second most powerful social platform in the United States. The statistics nestled in The Infinite Dial are remarkable and prove a simple truth: This is the social technology version of a Jordan Belfort pump and dump scheme.īut if you had some doubts, I can now tell you FOR CERTAIN that the Snapchat movement is very, very real. Some of these “influencers” tend to hype up each new social platform, build an audience base due to first-mover advantage, and then shift to the next platform. There’s been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. The report is bursting with fascinating statistics, and not just about Snapchat, but also about podcasts, streaming, online radio, and beyond. To read all of the Infinite Dial findings (I very much recommend you do so) go here. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force….Snapchat. My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted. ![]()
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